Launch the world’s first ‘pee-controlled’ video game and ensure messaging reflects the serious business proposition behind a humorous product.
Clarity organized a press event and managed social media reaction to the launch.
Clarity ensured every major media outlet in the UK covered Captive Media’s new product, with consistently positive messaging. Online, news of game went viral with Ashton Kutcher fuelling a huge Twitter reaction, and the BBC TV clip racking-up millions of YouTube hits. Within days, Captive Media had received hundreds of enquiries about their product from venues all over the world.